FASHION CLOUD is an online content sharing platform in the fashion industry that enables brands to easily distribute all marketing materials, product photos, and product data with their retail partners. Retailers can access all this information through our online platform or via direct integration into their current systems.Watch the full explainer video.
We have researched and developed this E-book in order to help you develop effective digital strategies. With the help of this brochure you should learn:
Using FASHION CLOUD content, CJ Schmidt has realised a multi-channel marketing experience for their customers.See examples of their marketing strategy
Integrating our ERP system with FASHION CLOUD has significantly improved our internal processes. We are now able to see more product information as well as product photos from our ERP system which gives us much better insight into our own stock.
FASHION CLOUD has truly saved us time in our marketing team. Now, instead of contacting all our brands separately, we are able to access all the marketing material and product photos we need on one single platform. We definitely increased the use of brands’ marketing images.
Strategic Business Development
FASHION CLOUD is an important support in the fashion industry when facing digitalisation. The BTE (Federal Association of the German Textile Retail) calls on the suppliers to provide their photo material via this interface.
BTE - German Textile Association
The integration of Prohandel with FASHION CLOUD allows our retail customers to see the product images of their brands in our ERP system. Our customers are so enthusiastic about the features and the new possibilities offered by a FASHION CLOUD integration.
The main benefit we have seen from FASHION CLOUD is saving us huge marketing resources in time and money. The quick distribution of our marketing materials and product data on the one platform means our marketing team spends fewer resources on organising and distributing our material to our many retailers individually.
Director Sales Support
With FASHION CLOUD, suppliers ensure that their identity and brand are used in the correct way by their retail partners. GermanFashion recommends the platform as an industry solution for the exchange of image material and stock data.